Write, cut back. How to create strong text

From the publisher
Quote
"Which letter is more likely to answer? Which is easier for him to understand? Which is better for action? The text may not seem to be the most important part of our life - especially if you are not a professional writer. But how we formulate the thoughts on the letter depends on Very much: they understand us or not, whether they listen to us, whether others do what we need and what they think about us.We formulate our thoughts in letters, announcements, articles, presentations, and everywhere we are judged on the text. "

What is this book about
The authors on specific examples show what is good and what is bad in information, advertising, journalistic and journalistic texts. How to write letters to which they will respond, and mailings from which they will not be unsubscribed. How to create effective and non-vulgar advertisements. How to present thoughts briefly, clearly and convincingly: without linguistic rubbish, falsity and cliches. Following the recommendations in the book, you will learn to write clearly, to engage readers and to build confidence. This is a compulsory book for copywriters, authors and editors, as well as designers, programmers, managers, entrepreneurs, managers, employees and all those who use the text in their work.

Why the book is worth reading
• Creating easily readable, interesting, capacious and short texts is the dream of every copywriter and journalist, and the ability to conduct a clear business correspondence is the dream of any employee, whether he is a cool businessman or an ordinary employee. The book "Write, cut", written by the founders of GLVRD.RU will help you realize your dreams and learn how to write excellent texts that will be read with pleasure;
• You will learn ten basic rules for creating a strong text and learn how to apply them in practice;
• The authors back up their theses and statements with advice, examples and illustrations and an interesting story-comic, so that a vast and interesting material is easily assimilated and fixed in memory.

Who is this book for?
For a wide audience.

Who are the authors?
Maxim Ilyakhov - editor, founder of the text checking service Glavred. The author of "Glavred´s Mailings" - the most popular mailing about the text and editorial in Russia. In July 2016 35 thousand people were subscribed to the dispatch. Rector of the School of Editors Design Bureau Artem Gorbunov, author of the course "Information style and text editing". Author of four hundred articles on editorial, advertising, content marketing, editor´s work and relations with the client. The editor-in-chief of "Tinkov-magazine", earlier - the dispatch of "Megaplan". He is the author of an editorial textbook for the publisher of professional periodicals Aktion-Media. Linguist, a graduate of Moscow State University. MVLomonosova, Candidate of Pedagogical Sciences.

Lyudmila Sarycheva - editor, co-author of "Glavred´s Mailing" and "Glavred Advanced Course". The editor-in-chief of "Modulebank": has developed a policy of replication and instructions for writing letters, sms, news and interface. Launched a website for entrepreneurs "Delo". The author of the blog about editorial and editorial work, articles on financial literacy. Earlier - the editor of the "Megaplan" mailing list.

Keywords
Text, GLVRD.RU, Glavred, Maxim Ilyakhov, Lyudmila Sarycheva, Sofia of Berlin, copywriting, business correspondence, advertising texts, journalism.